Metadata
Run B2B campaigns across 12 channels with almost no manual setup.
Metadata is a B2B advertising platform that combines audience building, campaign production and autonomous campaign execution in a single product. It addresses the manual work involved in setting up and running paid campaigns across multiple channels, including the complexity of different ad formats and the need to review channel performance alongside CRM outcomes.
The platform builds target audiences from firmographic, technographic, intent (Bombora, G2), retargeting and CRM signals, with suppression controls. It produces landing pages, ad creatives and commercials, then sets up, runs and optimizes campaigns across 12 channels: Facebook, Instagram, LinkedIn, X, Reddit, Google Ads, Microsoft Bing, ChatGPT, display, CTV, OOH and audio. Named AI agents handle planning, audience building, creative generation, offer design, campaign assembly, analytics and operations. Teams set goals, budgets and approval requirements, with campaigns held in draft until approved. The platform also supports experimentation across audience, creative, offer, bid and budget permutations, and offers account-level engagement insights, visitor identification and revenue attribution alongside CRM data.
Metadata is operated through the metadata.io app, an iPhone app, a ChatGPT plugin, or programmatically via the Metadata MCP server, which connects external AI assistants to the same execution engine. It is intended for B2B marketing teams managing paid media. Packaging details such as free plans, trials or seat-based pricing are not specified on these pages; access is arranged through a demo booking.
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