Dotdigital
Cross-channel marketing automation platform.
Dotdigital is a marketing automation and personalization platform that brings customer data, campaign tools, and cross-channel activity together in one place. It helps teams build customer journeys, deliver personalized messages across channels, and manage loyalty and retention from a single platform.
Core channels include email, SMS/MMS, WhatsApp, mobile app push, web personalization, and ads and retargeting. Capabilities span marketing automation, personalization, loyalty, customer data, reporting and analytics, and more than 200 integrations with commerce and CRM platforms such as Adobe Commerce, BigCommerce, Microsoft Dynamics, Oracle, Salesforce, Shopify, Shopware, and Trustpilot. AI features include a Segment Agent for building audiences from natural-language descriptions, a Content Agent for generating channel-ready messaging, and an MCP server that lets external AI tools query Dotdigital data and perform actions like adding leads to a list.
Dotdigital serves marketing teams across ecommerce, finance, sports, hospitality, entertainment, travel, education, B2B commerce, memberships, non-profit, media, government, and enterprise organizations. Pricing is tailored per customer and calculated from the number of marketable contacts in the database and the number of messages planned for sending.
12 alternatives to Dotdigital
Ranked by how well each tool replaces Dotdigital: shared features, audience, price and popularity.
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