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Branch

Mobile measurement and deep linking platform for app attribution across web, app, email, C

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Branch is a mobile measurement partner (MMP) and deep linking platform that solves the problem of fragmented user journeys and unreliable attribution across channels. It connects web, app, email, paid media, social, QR codes, offline, and connected TV (CTV) into a single source of truth, allowing teams to see which touchpoints drive conversions and prove return on investment.

The platform is organized into several product areas. Branch Performance handles paid ad attribution, ROI measurement, household measurement for CTV, audience building, and fraud protection. Branch Engagement focuses on owned channels with deep linking, QR codes, email linking, banners, and app previews. Branch Activation provides branded short links, custom domains, link templates, and QR customization. An AI tool called Ivy delivers personalized recommendations and automates link creation using first-party data. The platform integrates with over 80 partners including Apple, Google, Meta, Snap, TikTok, AWS, Braze, and Amplitude.

Branch is designed for growth-oriented teams and enterprise brands across industries such as retail, finance, health, media, travel, and food and beverage. The pages do not specify a free plan, trial, or pricing model, but the platform is offered as a suite of products for mobile measurement, engagement, and activation.

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