Trackingplan
Your digital analytics agent for performance and martech.
Trackingplan is a digital analytics observability platform that monitors websites, mobile apps and server-side tracking to detect when data sent to analytics, advertising and consent tools differs from what it should be. It inspects the hit, dataLayer, SDK, pixel, CAPI payload, consent state and tag manager release, flagging broken tags, missing properties, attribution errors, duplicate triggers, PII leaks and consent breaches, then provides root cause analysis and suggested fixes.
Core capabilities include continuous monitoring, schema management, anomaly detection, and automation that turns plain-language descriptions into recurring reports, rules and alerts delivered to channels such as email, Slack and webhooks. An AI agent answers questions about data quality and performance, while integrations cover analytics platforms (GA4, Adobe, Amplitude, Mixpanel), ad platforms (Meta, Google Ads, TikTok, Pinterest, Bing), CDPs and tag managers (Segment, Tealium, mParticle, GTM), and consent tools (OneTrust, Cookiebot, Didomi, Usercentrics, Consent Mode), with support for over 170 providers.
Trackingplan is aimed at digital analytics teams, paid media and performance teams, compliance and legal teams, and agencies managing multiple client accounts. It is available through a free trial and a demo, with a free plan and paid editions; the pages do not specify seat-based or usage-based pricing details.
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