Demandbase
Turn your go-to-market into a pipeline engine
Demandbase is a go-to-market platform for B2B teams that unifies account, buying group, and signal data, then uses AI to identify in-market opportunities and prioritize where to focus. It coordinates programs across marketing, sales, advertising, and data teams, and supports measurement of what drives pipeline, along with expansion and retention signals in existing accounts.
The platform is organized into modules: Marketing for account identification, personalization, and program activation; Sales for mapping buying groups and prioritizing outreach; Advertising, which uses intent data and a B2B-native demand-side platform for cross-channel campaigns; and Data, combining first- and third-party data with AI-driven insights. An integrations marketplace connects it to other go-to-market tools.
It is aimed at enterprise B2B revenue teams, including marketing, sales, revenue operations, and customer success. Solutions are also organized by industry and use case, such as finding and prioritizing accounts, advertising to target accounts, closing opportunities, and expanding customers. Packaging details are not specified on these pages.
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