Bluecore

Bluecore is a retail marketing platform that brings shopper identity, behavioral signals, and product catalog data into a single workflow. It is designed to help retailers and DTC brands build personalized campaigns across email, SMS, site, and paid media, replacing channel-siloed approaches with customer-led orchestration. The platform combines a customer data platform with experience orchestration, using real-time data to trigger campaigns at moments of shopper intent.

Core capabilities include an audience builder, journey management, campaign and template builders, A/B testing, and a rule builder. Product triggers cover abandoned cart, search, and browse, as well as price drops, back-in-stock, new arrivals, and at-risk customers. Predictive models address lifecycle stage, churn, predicted lifetime value, category and discount affinity, conversion likelihood, timing optimization, and replenishment. An AI Shopping Agent Platform supports conversational commerce with configurable guardrails, voice, and tone. The platform integrates with data aggregators, CDPs, and data clouds such as Snowflake and Google Cloud Platform, and supports in-store and point-of-sale data.

Bluecore is aimed at retail and DTC marketing teams, with unlimited users and database size, 24/7 product support, and a retail services team. The Trust Center documents compliance with CCPA, GDPR, the EU AI Act, and SOC 2, along with security controls covering encryption, access management, and infrastructure.