M1
Sophisticated wealth building, simplified
M1 is an automated long-term investing platform that combines self-directed brokerage accounts with cash, lending, and trust services. Users select their own investments and set automation rules, while the platform handles recurring investing and portfolio rebalancing, aimed at investors who prefer to manage a strategy over time rather than trade daily.
Core capabilities include automated investing, dynamic rebalancing that queues trades toward target weights, a High-Yield Cash Account for uninvested cash, and M1 Margin Loans for borrowing against a portfolio. Trust Accounts support revocable and irrevocable U.S. domestic trusts holding stocks, funds, and ETFs, with a minimum account value. The platform is available through web and mobile apps, and self-directed brokerage accounts carry no commission, trading, or management fees, though other fees may apply.
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