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Betterment

Automated investing and financial planning

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Betterment is a digital financial services platform that combines automated investing, self-directed trading, cash management, and retirement accounts. It is a fiduciary registered investment adviser, meaning it is legally required to act in clients' interests. The platform also offers a 401(k) for businesses and a custodian platform for independent RIAs.

Key capabilities include automated investing with globally diversified portfolios, self-directed investing in stocks and ETFs, custom portfolios, and tax-saving technology such as tax-loss harvesting. Cash products include Cash Reserve, a high-yield cash account, and Checking for everyday spending. Retirement options cover Traditional and Roth IRAs, Solo 401(k), and SEP IRA accounts. The platform is available through web and mobile apps.

Betterment is designed for individual investors, self-employed people, and businesses. Automated investing starts at a monthly fee with no minimum balance, switching to an annual percentage-based fee when recurring deposits or balances reach specified thresholds. Self-directed investing has no trading commissions or management fee. Cash Reserve has no monthly management fee. A Premium edition adds advisor access for an annual advisory fee.

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