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Driftrock

Automotive customer acquisition platform covering the full lead lifecycle

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Driftrock is an automotive customer acquisition platform that brings the lead lifecycle into one system, from capture through qualification to closed-loop campaign optimisation. It addresses fragmented lead-generation stacks by connecting advertising channels, marketplaces and publishers, validating and routing leads, and matching them to vehicle sales so campaigns can be optimised toward purchases rather than form fills.

Core capabilities include native lead ad integrations with Meta, Google, TikTok and LinkedIn, marketplace connectors such as Auto Trader, Carwow and CarGurus, website form widgets, and offline QR code forms. Validation covers email, phone and postal address checks, deduplication, model tree lookups, dealer database matching, geo-based routing and GDPR/consent controls. Driftrock Convert provides AI-powered qualification journeys via WhatsApp, SMS/RCS and email, lapsed lead recovery, a KMI Conversion Agent, auto-responders, Lead Manager for human agents, automatic dealer assignment and audience management. Reporting includes live dashboards, downstream lead-to-sale tracking, CRM and website Conversion APIs, data warehouse export and cross-market reporting. Integrations extend to Salesforce, HubSpot, Oracle Siebel, Microsoft Dynamics 365, DealerSocket, Google Analytics, webhooks and API, with custom integrations available.

Driftrock is aimed at automotive brands, their agencies and marketing teams managing multi-channel lead generation across dealer networks and markets. The pages describe a demo-led engagement model rather than published plans, editions or pricing.

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