WebEngage

Customer data platform and marketing automation suite with AI-assisted journey building

WebEngage is a customer data and marketing engagement platform that brings customer data, analytics, segmentation, campaign delivery, journey automation, and on-site personalization into one system. It is built around a shared customer record that can hold not only a person but also related entities such as policies, vehicles, loans, and appointments, so teams can segment and campaign on those relationships as well as on individual users.

The platform includes CDPx, Analytics, Segmentation, Campaigns, Automation, and Personalization, supported by an AI layer called Atlas and an autonomous growth agent called BLACK. Campaign delivery spans fifteen channels through a single composer, while the Journey Designer canvas supports lifecycle-aware automation that can be edited while running and triggered by events such as price drops or system signals. Personalization lets teams control what different audiences see across site, app, and messaging surfaces without developer involvement. Security features include data governance tools for consent and access/deletion requests, encryption, SSO, role-based access, audit logging, and compliance with GDPR, HIPAA, SOC 2, and ISO 27001.

WebEngage is positioned for enterprises, digital-native brands, and emerging consumer businesses, with support for industries including travel and hospitality, healthcare, automotive, e-commerce and retail, and insurance. The pages describe onboarding, support, and uptime commitments but do not specify pricing, plans, or trial terms.

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Key facts

Starts at: —
Free plan: No
Free trial: No
Open source: No
Founded: 2011
Headquarters: India

What it does

AI agent
AI assistant
Analytics
Automations
Campaign builders
Campaign reporting
Cdp integration
Cohort reports
Custom domains
Dashboards
Data exports
Data quality
Data sync
Deliverability
Email marketing email templates email tracking ecommerce integration experimentation forecasting funnels image generation in app guides in app purchases integrations journey orchestration journey maps landing pages lead generation lead scoring lifecycle management log retention mcp integration mobile app mobile push notifications multichannel personalization product analytics predictive analytics push notifications real time data activation real time user analytics reporting reporting and analytics rest api retention analysis revenue context segmentation sms mms messaging subscription management templates transactional email user acquisition webhooks whatsapp in app messaging whatsapp messaging rcs messaging ab testing behavioral targeting content recommendations customer data platform event stream events cross channel messaging email sync ai content creation ai insights natural language querying api access white label enterprise permissions role based permissions audit logs data governance consent management sso user management knowledge base support availability professional services dedicated customer success manager onboarding multilingual geo targeting frequency capping send time optimization churn prediction propensity modeling dynamic content recommendation engine web personalization no code drag and drop journey builder deep linking attribution marketing attribution revenue attribution cohort retention funnel analysis funnel analytics live website testing push notification analytics email campaign analytics campaign optimization customer 360 golden record data architecture unified profile multi tenant data separation gdpr compliance hipaa compliance iso 27001 soc 2 type 2 compliance encryption role based access control audit trail data encryption single sign on passwordless api webhooks sdk integration mobile sdk android sdk ios sdk javascript sdk data pipelines event streaming event tracking real time segmentation dynamic segments journey optimization journey analytics notification service email service provider sms service provider whatsapp business api web push in app notifications mobile app analytics revenue reporting lifecycle marketing onboarding flows re engagement campaigns winback campaigns cart abandonment dropoff analysis customer journey mapping audience activation audience sync marketing operations marketing automation marketing orchestration ai marketing agents autonomous agents ai analytics natural language insights ai copywriting ai content recommendations ai predictive segmentation ai journey builder ai send time optimization ai churn prediction ai revenue attribution ai audience enrichment ai content optimization ai creative testing ai campaign generation ai agent orchestration ai agent monitoring ai agent guardrails ai agent analytics ai agent cost tracking ai agent auditing ai agent governance ai agent integrations ai agent memory ai agent context management ai agent observability ai agent orchestration layer ai agent execution ai agent workflow automation ai agent tool calling ai agent error handling ai agent retry policies ai agent timeouts ai agent rate limits ai agent caching ai agent fallbacks ai agent rollback ai agent audit logging ai agent compliance ai agent security controls ai agent access controls ai agent role based access ai agent multi tenant isolation ai agent data encryption ai agent token encryption ai agent secrets management ai agent key rotation ai agent pii redaction ai agent data retention ai agent data residency ai agent network isolation ai agent vpc peering ai agent private link ai agent zero trust ai agent threat detection ai agent vulnerability scanning ai agent penetration testing ai agent soc 2 ai agent iso 27001 ai agent gdpr compliance ai agent hipaa compliance ai agent soc 2 type 2 audit ai agent external audits ai agent trust center ai agent self service reporting ai agent customer support ai agent csm ai agent onboarding ai agent training ai agent documentation ai agent changelog ai agent release notes ai agent status page ai agent incident response ai agent sla ai agent uptime ai agent monitoring ai agent alerting ai agent dashboards ai agent reporting ai agent export ai agent data exports ai agent apis ai agent webhooks ai agent sdk ai agent mobile sdk ai agent javascript sdk ai agent android sdk ai agent ios sdk ai agent rest api ai agent graphql ai agent openapi ai agent postman collection ai agent sandbox ai agent playground ai agent templates ai agent examples ai agent tutorials ai agent benchmarks ai agent latency ai agent throughput ai agent cost tracking ai agent token usage ai agent token metering ai agent usage limits ai agent rate limits ai agent quota ai agent billing ai agent pricing ai agent enterprise pricing ai agent custom contracts ai agent dedicated support ai agent premium support ai agent implementation ai agent migration ai agent training workshops ai agent certification ai agent partner ecosystem ai agent integration partners ai agent technology partners ai agent solution partners ai agent marketplace ai agent app store ai agent plugins ai agent connectors ai agent data connectors ai agent third party integrations ai agent ai llm intelligent document processing ocr google apps script google workspace gmail sheets chat docs smart chips office 365 dropbox salesforce bigquery sql databases apigee rest apis odata governance policies zero trust encryption verification app governance google chat apps embedded docs smart chips built in database branding localization offline sync role based access security filters on device encryption domain integration machine learning optical character recognition barcode scanning nfc natural language smart assistant dynamic emails gmail pdf generation authentication providers google microsoft salesforce dropbox box active directory openid connect okta cognito app lifecycle management error reports user activity tracking shared data sources shared authentication shared connectors centralized billing app audit logs app version history app creator reports alerts export audit logs bigquery transfer apps team hierarchy governance policy enforcement priority support email support community help documentation airtable smartsheet connectors microsoft excel connectors office 365 dropbox box connectors google workspace connectors sheets forms drive calendar docs dynamic table update modes security filters manage users by role resource allocation performance restrict app creation automated app creator reports and alerts export team audit logs to bigquery transfer apps and databases between team members manage organization and team hierarchy team and organization governance policy enforcement

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