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Spoki

WhatsApp-first Customer Experience Management platform combining AI agents, broadcast, CRM

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Spoki is an Italian customer experience platform built on the official Meta WhatsApp Business API, developed by NextAI Srl. It brings AI chatbots, marketing automation, broadcast campaigns, a conversational CRM, Voice AI, email, SMS and RCS into a single inbox, helping businesses automate sales, customer support and lead qualification across channels.

Core capabilities include AI agents with semantic detection and cross-channel execution, visual flows, product catalogs, checkout and cart recovery, deal pipelines and tickets, plus 100+ integrations with tools such as Shopify, WooCommerce, HubSpot and Salesforce. It is available on web and supports WhatsApp, Voice, Email, SMS and RCS.

Spoki is aimed at businesses managing customer conversations at scale, from support teams to marketing and sales operations. It is packaged as subscription plans — Service, Marketing and Sales — with a free trial that requires no credit card. Plans include unlimited operators and contacts, with WhatsApp conversation costs billed separately according to Meta's WhatsApp Cloud API rates; prepaid credits cover channel usage such as templates, SMS and Voice minutes. Support tiers are offered as separate add-ons, and annual billing is available alongside monthly, quarterly and annual cycles.

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