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Octanist

Offline Conversion Tracking for Ad Platforms.

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Octanist is an offline conversion tracking platform that connects ad campaigns to offline sales data. It sends qualified leads and conversion values back to ad platforms so bidding can be optimized against real business outcomes, while also pulling in ad spend data for a complete performance picture.

Core capabilities include offline conversion tracking, multi-platform attribution, a performance dashboard, lead management, ad spend syncing, and privacy and consent handling built for GDPR and DMA compliance. Integrations cover Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads, Google Analytics 4, BigQuery, Google Tag Manager, WordPress, Zapier, and several CRM and project management tools, with a REST API and MCP server for connecting other systems and AI clients.

Octanist is aimed at agencies, direct advertisers, and teams managing campaigns across multiple channels. It is packaged as a 30-day free trial with no credit card required, followed by Starter, Professional, and Advanced plans priced monthly or yearly with a discount for annual billing. Plans are usage-based, tiered by monthly lead volume, and include unlimited users; a Custom option covers unlimited leads, call tracking, multi-location, and dedicated support.

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