Mautic
Automate email, leads, and campaigns with free open-source Mautic
Mautic is a community-owned, open source marketing automation suite that helps organizations manage contacts, campaigns and customer communications without tying data or infrastructure to a single vendor. It covers email and landing page building, drag-and-drop campaign workflows, lead scoring and stages, dynamic segmentation, smart forms, website tracking, A/B testing, and messaging across email, SMS, and app or browser notifications. It can be self-hosted on your own infrastructure or run through managed hosting or SaaS providers, with a REST API and CRM integrations for connecting existing tools.
Key capabilities include an intuitive campaign builder, a WYSIWYG email and landing page builder, dynamic segment building, lead scoring and funnel stages, smart forms that progressively collect contact data, website tracking that links anonymous and identified visitor behavior, and A/B testing with heatmaps. Native integrations cover CRM platforms such as HubSpot, Salesforce, Zoho CRM, and Microsoft Dynamics, with additional functionality available through a plugin ecosystem. Security and compliance features include role-based access control, audit logging, consent management, data retention policies, and data erasure handling.
Mautic is aimed at marketers and organizations of varying sizes, from solo users to large enterprises and universities, who want control over their marketing data and infrastructure. The software is free and open source with no license costs for self-hosting; hosting and SaaS providers offer managed options, and a 14-day free trial is available. An optional Extended LTS program provides longer-term support for production releases.
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