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Listrak

Cross-channel personalization platform for retail and ecommerce brands, covering email,

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Listrak is a cross-channel marketing automation and personalization platform for retail and ecommerce brands. It addresses fragmented customer data by unifying first-party and zero-party signals through identity resolution, creating a single real-time customer profile that powers segmentation, personalization, and campaign activation across channels.

Core components include the Listrak Data Platform, Listrak Intelligence (AI product recommendations, channel affinity, predictive segmentation, SMS assistant, send time optimization), Journey Automation with a visual builder, Experience Builder for popups and landing pages, and Reporting & Analytics. Messaging capabilities span email, SMS/MMS, RCS, push notifications, web personalization, and paid media and social audiences. Integrations cover ecommerce platforms such as Shopify Plus, Adobe Commerce, BigCommerce, and Commerce Cloud, along with loyalty, CDP, CRM, and review systems, supported by REST APIs, a JS library, and webhooks.

Listrak is aimed at enterprise retail and ecommerce teams. The platform is offered through demos and expert consultations, with professional services and strategic account management available alongside the software.

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