Experiture
One Platform. Infinite Personalization.
Experiture is an omnichannel marketing and customer engagement platform that brings customer data, automation, and campaign execution into one system. It addresses the challenge of coordinating personalized marketing across multiple channels by unifying data, applying AI-driven personalization, and orchestrating customer journeys from a single platform.
The platform includes a Customer Data Platform (CDP) for aggregating data, identity resolution, and dynamic segmentation; marketing automation with a visual workflow builder, behavior-based triggers, and A/B testing; and cross-channel orchestration across email, SMS, direct mail, mobile push, and paid media. Additional capabilities include personalized URLs (PURLs), QR codes, dynamic content and product recommendations, predictive analytics, and real-time performance monitoring. Experiture integrates with CRM systems, e-commerce tools, and analytics platforms, and supports compliance requirements including SOC 2 certification.
Experiture is designed for marketing teams seeking to manage omnichannel campaigns and personalized customer journeys at scale. The company offers three platform solutions: a cross-channel personalized marketing platform, an omnichannel marketing engagement platform, and an OmniMail direct mail automation platform. Access is arranged through scheduled demos, and the platform supports integrations with major CRMs and other data sources through its open architecture.
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