CallTrackingMetrics
Conversation analytics platform combining call tracking with contact center automation
CallTrackingMetrics is a conversation analytics and call management platform that connects calls, texts, form submissions, and chats to the marketing campaigns that generated them. It uses tracking numbers and dynamic number insertion to attribute offline activity to specific ads and site pages, helping marketing teams, sales teams, and agencies see which efforts drive qualified leads and conversions.
The platform includes call recording and transcription, keyword spotting, call scoring, a web-based softphone, text messaging, form tracking, and workflow automation with if/then triggers. AI features include AskAI, automated call summaries, sentiment analysis, custom prompts, and VoiceAI. Routing options cover geo, weight, and skill-based rules, with integrations for Google Ads, Google Analytics, HubSpot, and Salesforce, plus API access, Zapier, and Make. Security features include TLS encryption, encrypted storage, access roles, two-factor authentication, and SOC 2 compliance.
It is packaged with a Marketing Pro plan for agencies, which includes sub-accounts, white-label options, and custom billing, alongside a Partner Program for referrals and co-marketing. The platform supports unlimited users across plans with configurable access levels.
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