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CallRail

Call tracking and lead engagement software for measuring marketing attribution from calls,

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CallRail is a call tracking and lead engagement platform that connects calls, texts, and form submissions to the marketing campaigns that generated them. It addresses the challenge of proving which campaigns drive inbound leads, and it includes AI tools for analyzing conversations and handling inbound calls.

The platform includes Call Tracking, Form Tracking, Premium Conversation Intelligence, and Voice Assist, an AI voice assistant that answers calls, qualifies leads, and books appointments. CallRail integrates with more than 50 marketing, CRM, and automation platforms, including Google Ads, Google Analytics 4, HubSpot, Salesforce, Slack, Zapier, and webhooks, with API documentation available.

CallRail is used by businesses and marketing agencies. It offers a free 14-day trial without a credit card, a free signup option, and paid plans that scale with usage; an Enterprise option is also available.

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