Worktual

Worktual builds bespoke agentic AI systems for UK businesses, combining customer service automation, CRM, contact centre and campaign tools into a custom-built platform trained on each client's own data and processes. The company addresses the limitations of off-the-shelf AI by co-creating solutions tailored to a business's specific workflows, knowledge and sector requirements, with the system designed to learn and adapt over time.

Key components include the Cognitive Data Platform, an AI-native hub that unifies customer data; an AI-Native CRM covering sales, marketing, finance, projects and products; Lola, a conversational chatbot; an AI Contact Centre with multichannel dashboards and agent assistance; a Ticketing System with SLA tracking; Customer Value Management for segmentation and retention; and Campaign Management for multichannel campaigns. Solutions are organised into three areas: AI for Service, AI for Process, and AI for Growth. The platform integrates with existing technology stacks.

Worktual serves businesses of varying sizes, from startups and SMEs to enterprises, across multiple sectors. The company offers two pathways: selecting a ready-made solution or commissioning a bespoke system built around a client's stack, processes and requirements. Engagement follows a structured process covering discovery, intelligence mapping, design, build and training, integration, and ongoing co-evolution.