GWI
Global consumer insights platform with AI-powered analysis and integrations.
GWI is a consumer insights platform built around survey-based data from real people, covering audiences, interests, attitudes, and buying habits across 50+ markets. It is designed to help teams move from assumptions to evidence by making consumer research available on demand, whether for quick questions or deeper analysis. The platform draws on trended survey data refreshed across multiple waves each year, and it also supports custom research when a specific audience, market, or brief requires a tailored study.
The platform includes Audiences for building target segments from profiling points, Charts for visual comparisons, Dashboards for organizing and sharing insights, and Crosstabs for multidimensional cross-analysis. Agent Spark is an AI analyst that answers questions in plain language using GWI's survey data, and it can be used within the platform or through LLM environments such as ChatGPT, Claude, and Copilot. GWI Canvas turns insights into presentation-ready slides. For technical teams, GWI offers APIs for embedding data into BI platforms and custom systems, plus Model Context Protocol (MCP) integration to supply human data to AI agents and workflows.
GWI is aimed at brands, agencies, and research teams that need consumer data for strategy, campaigns, content, and AI applications. Pricing is available in Free, Plus, Teams, and Pro editions, with monthly and annual billing; Free and Plus are self-serve, while Teams and Pro are discussed with the company. Enterprise options include custom data sets, API access, dedicated support, and an account manager.
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