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RudderStack

The Agentic Customer Data Platform

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RudderStack is a customer data platform built on a warehouse-native architecture that collects events from websites, applications, and backends, unifies them into customer profiles, and activates them downstream. It is designed to help teams manage the full customer data lifecycle while keeping data in their own warehouse, with an open-source core and support for streaming systems such as Kafka.

The platform includes Event Stream, Transformations, Profiles for identity resolution and customer 360 tables, and an Audience Builder for activation. RudderAI adds agentic workflows for tracking, debugging, pipeline management, and natural-language self-serve, with integrations through RudderCLI, an MCP, and APIs for tools like Claude, Codex, and Cursor. Governance features cover data catalogs, tracking plans, schema validation, consent automation, PII masking, and audit logs. Security options include SSO, SSH tunnels, permissions management, and HIPAA support.

RudderStack offers a free plan for startups and small teams, a Growth plan with a 30-day trial for higher-volume teams, and an Enterprise edition for large organizations requiring advanced security, governance, and support.

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