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mParticle

Performance made easy

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mParticle is a hybrid customer data platform (CDP) for enterprise consumer brands that need to collect, unify, and activate customer data in real time or directly from a cloud data warehouse. It addresses the challenge of fragmented customer data across channels and systems, helping marketing and data teams build a complete customer view and deliver personalized experiences with governance and security controls.

The platform combines real-time pipelines with warehouse-native activation through modules such as IDSync for identity resolution, Profile and Events APIs, Data Catalog, Real-Time Audiences, and Composable Audiences with zero-copy activation. It offers 300+ native integrations, agentic AI features including Audience Agent and Predictions Agent, and predictive capabilities such as Future Behavior, Next Best Action, Similar Customers, and Predictive Audiences. Performance Accelerators include Match Boost, Audience Expansion, Household Reach, and Predictive Audiences. Governance features include Role-Based Access, Data Plans, Observability, and Consent Management, with security features such as SSO, MFA, and TLS.

mParticle is designed for multi-channel consumer brands and enterprise marketing and data teams. It is available through contact sales, with options to request pricing or a demo; no free plan or trial is stated on the provided pages.

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