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Mloflo

Mortgage CRM platform for loan officers and brokers

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Mloflo is a cloud-based customer relationship management platform built specifically for the mortgage industry. It solves the problem of tool fragmentation by combining CRM, point of sale, borrower portal, and automation tools into a single operating system for loan officers, mortgage brokers, and their teams. This eliminates the need to juggle generic or real estate-focused software that lacks mortgage-specific features.

The platform includes a smart point-of-sale system, secure document collection, and automated follow-up via SMS, email, and voice. It integrates with loan origination systems such as LendingPad, Encompass, and Arive, as well as credit and automated underwriting systems like Fannie Mae DU and Freddie Mac LPA. Additional integrations include Zapier, Xactus, Stikkum, Nylas, and Surfly. The platform offers role-based dashboards for loan officers, processors, borrowers, and realtors, along with analytics for conversion rates, pipeline performance, and revenue forecasts.

Mloflo is designed for individual loan officers, mortgage brokers, and larger mortgage organizations. It offers three plans: Basic and Pro, both priced per loan officer seat per month, and Enterprise with custom pricing. Annual subscriptions provide a discount. Additional fees apply for voice, SMS, and MMS services, and API and LOS integrations are available on higher-tier plans.

12 alternatives to Mloflo

Ranked by how well each tool replaces Mloflo: shared features, audience, price and popularity.

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