Lofty
All-in-one real estate platform combining CRM, IDX websites, lead generation and AI agents
Lofty is a real estate technology platform for agents, teams, brokerages and lenders, combining an AI-powered CRM, IDX websites, marketing automation and lead generation in one system. It addresses the problem of disconnected tools and manual data entry by using agentic AI to engage leads, book appointments and surface opportunities autonomously.
Core capabilities include an intelligent IDX website, Smart Plans for lead nurturing, a mobile app, and a suite of AI agents such as Sales Agent, Homeowner Agent, Social Agent and Custom Agent. The Cowork AI platform includes CRM context, an AI CLI, connectors and prebuilt skills. Integrations cover lead sources like Zillow and Realtor.com, plus transaction and communication tools, with an open API and Zapier for additional connections.
Lofty is packaged for individual agents through enterprise brokerages, with plans named Agent, Team, Broker and Enterprise. Pricing is quoted rather than published, and there is no free trial; personalized demos are offered instead. Add-ons include lead generation services, power dialer, additional text packages, SEO and website services, and individual AI agents. The platform is hosted on AWS and holds ISO 27001, ISO 27701 and SOC 2 certifications.
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