Improvado
The reporting layer for marketing teams that have outgrown their spreadsheets, their dashb
Improvado is a marketing data platform that centralizes online and offline marketing data into a unified pipeline, replacing manual spreadsheet and dashboard workflows with a governed, analysis-ready dataset. It connects 1,350+ data sources to a preferred data warehouse and reporting tools, supporting data extraction and loading, data ownership, no-code transformation, marketing data governance with alerts on data and campaign issues, and reporting and insights.
The platform includes an AI Agent that answers analytics questions from prompts, builds dashboards, runs automated reporting, performs ad-hoc analysis, forecasts spend and ROAS, and supports cross-channel performance, multi-touch attribution, marketing mix modeling, SEO and PPC analytics, and creative and messaging analysis. It also offers campaign governance, MCP and OpenAPI access for connecting external AI agents such as Claude and Codex, and integrations with data warehouses including Snowflake and Google BigQuery and BI tools such as Looker and Tableau. Deployment can run on Improvado's cloud warehouse or within a customer's own environment, with role-based access controls and a zero-training data policy.
Improvado is built for medium to large enterprises and agencies, with solutions organized by role (marketers, analysts, leadership) and use cases such as marketing mix modeling and reporting. The pages indicate demos and calls are available for access; specific plan tiers, editions, and pricing models are not detailed.
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