Informatica (Informatica from Salesforce)

Informatica from Salesforce is an enterprise cloud data management platform that brings data integration, AI and data governance, master data management, data quality and observability, and enterprise cataloging together in one environment. It addresses the challenge of scattered, unreliable data by helping organizations connect data across clouds, applications, and databases, maintain trusted records, and provide governed context so AI agents and analytics work from accurate information.

Key capabilities include Data Integration with 300+ connectors for moving data across clouds, apps, and databases; AI & Data Governance for lineage, compliance, and metadata management; Master Data Management (MDM) for creating unified golden records of customers, products, and suppliers; Data Quality & Observability for profiling, cleaning, and monitoring data; and Enterprise Catalog for tracking data origins, movement, and usage. Informatica Headless delivers these capabilities natively within developer tools, collaboration spaces, and agent frameworks. The platform also includes CLAIRE, an AI engine used for stewardship automation and cost optimization, and works alongside complementary services such as Cloud Data Marketplace, Cloud Data Quality and Observability, Data Lineage, Data Access Management, and MDM & 360 Applications.

Informatica is built for enterprise organizations managing complex data landscapes across analytics, AI, cloud modernization, customer experience, compliance, and supply chain use cases. Pricing is consumption-based through Informatica Processing Units (IPUs), which grant access to eligible cloud services, with master data management priced per-domain records. Usage is tracked in-product via a dashboard with threshold alerts, and administrators control service access. Quotes are provided based on use case.