Full Circle Insights

Full Circle Insights is a Salesforce-native marketing analytics platform that helps teams connect campaign activity to pipeline and revenue. It keeps attribution, funnel, and reporting data within Salesforce, aiming to replace disconnected tools and spreadsheets with a shared view of marketing performance.

Core capabilities include Multi-Touch Attribution with customizable models, Funnel Measurement tracking volume, conversion rate, and velocity across stages, ABM Performance with intent data integrations from 6sense, Bombora, and Demandbase, Digital Source Tracking and Customer Journey Tracking that link online interactions to leads, contacts, and campaigns, and Reporting & Dashboards for KPI monitoring. Full Circle AI is also listed as part of the product suite.

The platform is aimed at marketing operations, CMOs, Salesforce administrators, CFOs, RevOps, and demand generation teams, with industry-specific applications in cybersecurity, IT, computer software, and financial services. It requires Salesforce and is offered through demos, with implementation timelines ranging from one to eight weeks depending on scope. The company was acquired by Conquer to form a Salesforce-native sales communication and engagement platform.