Frill
The all-in-one customer feedback tool for product teams
Frill is a customer feedback platform for product teams that brings idea collection, roadmap management, announcements, and surveys into a single embeddable widget. It addresses the problem of gathering customer input across scattered tools by consolidating the feedback loop in one place.
Core modules include Ideas (voting, commenting, following), a public Roadmap with drag-and-drop prioritization, Announcements with boosted in-widget notifications and automatic emails, and Surveys covering NPS, CSAT, Idea Poll, Quick Poll, and Open Feedback, all targeted by segment. A Chrome Extension uses AI to convert highlighted text into structured ideas. The widget offers four display styles (popover, modal, sidebar, inline) and integrates with tools such as Jira, Slack, Linear, Trello, Zendesk, and Airtable, alongside a developer API and webhooks. Additional capabilities include inline admin editing, a priority matrix with custom benefit and cost factors, SSO, and translations.
Frill is aimed at product teams of varying sizes. It offers a 14-day free trial with no credit card required, plus a free starting option. Paid plans are organized into Startup, Business, Growth, and Enterprise editions with unlimited teammates and tracked users, while ideas and surveys scale by tier. Add-ons cover privacy features, unlimited surveys, and white labeling.
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