Epsilon Accelerate
Onsite personalization and optimization platform for growing brands.
Epsilon Accelerate is an out-of-the-box website personalization tool that detects visitor intent signals and adjusts onsite experiences in real time. It addresses the problem of static pages by letting teams respond to live behavior without waiting on development teams, surfacing relevant products, adjusting paths, and reducing friction as visitors engage.
Key capabilities include Insights for a unified view of customer behavior and campaign performance, Segmentation for grouping visitors by behavior and preferences, Activation for serving messages based on user actions, referral source, or viewed content, and Optimization for experimenting with headlines, images, and calls-to-action. Features include real-time customization by behavior, location, device, and intent; drag-and-drop, no-code implementation; advanced segmentation; and cross-channel activation that extends onsite experiences to triggered emails and retargeted ads. The tool connects with existing tools to activate across website and email, and reports real-time performance.
Epsilon Accelerate is built for marketing and growth teams seeking to test, tweak, and launch onsite changes based on live performance insight. It is packaged as an out-of-the-box solution, with measurable performance reported in 30 days.
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