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Dripcel

Real-time campaign exchange for performance marketing

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Dripcel is a real-time campaign exchange and predictive marketing automation platform for performance marketing. It connects retailers and other buyers with media and data partners, running campaigns through its own SMS, email, and traffic verification infrastructure so that clicks and leads are tracked, validated, and delivered in real time.

The platform includes a buyer dashboard for launching offers with targeting, caps, and CRM lead delivery, and a seller dashboard for browsing offers and earning commissions. Predictive MarTech features cover dynamic content adaptation, automated micro-segmentation, event-triggered and segment-triggered journeys, real-time A/B testing, predictive scheduling, and campaign tracking of metrics such as CPL and CPA. It also offers an AI CRM, contact list management with custom tags and attributes, API contact upload, team management with roles and permissions, and compliance monitoring for spam, carrier, GDPR, POPIA, and 10DLC rules.

Dripcel serves buyers and sellers in affiliate marketing, lead generation, retail and ecommerce, insurance, marketing agencies, and personal finance. A free account is available, and pricing is described as flexible and usage-based with no hidden fees; specific plans and rates are not detailed.

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