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CRM PipeRun

A sales CRM for B2B service companies with recurring sales.

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CRM PipeRun is a sales CRM for B2B service companies that centralises the sales funnel and customer relationship in one place. It replaces spreadsheet-based tracking with a visual Kanban pipeline, automated lead capture and distribution, and automated follow-ups, contacts, cadences and tasks, helping teams see where each negotiation stands and act on bottlenecks before they become lost revenue.

The platform includes multiple funnels and kanbans, custom fields and forms, stage-entry rules, email, calendar and telephony integration, and an open API with MCP support for connecting ERPs, BI tools and AI agents. Optional modules cover lead capture from websites, landing pages, WhatsApp buttons and paid media, WhatsApp and Instagram inboxes, CPQ proposals with product catalogues and discount rules, electronic signatures with ICP-Brasil validity, commissions and payments, and AI-powered call transcription and analysis using sales methodologies. It also provides real-time reporting on metrics such as CAC, LTV, Churn and MRR.

PipeRun is aimed at B2B service businesses including consultancies, agencies, SaaS companies, integrators and other service providers, as well as sales, marketing and operations roles. Pricing is modular: a base plan includes the full CRM with a set number of admin users, while additional users and optional modules are added as needed, with per-user cost decreasing as the team grows. A 14-day free trial is available, and contracts run for 12 months with automatic renewal, payable monthly or annually.

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