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Best CRM for small business

CRMs a small team will actually keep up to date.

  1. HubSpot CRM

    Free CRM with marketing, sales and service hubs

    $7/mo

    The best overall start, with a free plan and marketing and service tools when you need them.

    Free planAlternatives to HubSpot CRM

  2. Pipedrive

    Pipeline-first CRM for small sales teams

    $14/mo

    Built around the pipeline, for teams that live in deals.

    Alternatives to Pipedrive

  3. Zoho CRM

    Affordable, customizable CRM

    $14/mo

    The best value as you grow, with strong automation.

    Free planAlternatives to Zoho CRM

  4. Attio

    Flexible, data-driven CRM for modern teams

    $29/mo

    A flexible data model that builds itself from your inbox, for startups.

    Free planAlternatives to Attio

  5. Close

    CRM with built-in calling and email for inside sales

    $9/mo

    Built-in calling and email for inside sales teams.

    Alternatives to Close

  6. Twenty

    Open-source CRM

    $9/mo

    Open source, so you can self-host and own your data.

    Open sourceAlternatives to Twenty