WhatConverts
Lead tracking and reporting software covering calls, forms, chat and e-commerce leads with
WhatConverts is lead tracking and reporting software that captures calls, forms, chats and e-commerce conversions alongside their marketing attribution, helping marketers determine which channels, campaigns and keywords produce leads. It combines call tracking, lead management and analytics in a single platform, organizing leads from all campaigns in one place where they can be searched, filtered, qualified and valued.
Core capabilities include dynamic number insertion, call recording and transcription, AI lead analysis for buyer intent and qualification, call flows for routing and menus, customer journeys with multi-click attribution, and custom and scheduled reports. It integrates with Google Ads, Bing Ads and Google Analytics, offers API access, and connects to more than 1000 apps across categories such as CRMs, ad platforms, forms and e-commerce. White label options let agencies present the tool under their own brand, and HIPAA-compliant tracking is available.
It is aimed at agencies, marketers, franchises and businesses across industries including legal, healthcare, real estate and automotive. Plans are organized for individual users, businesses and agencies, with tiers named Call Tracking, Plus, Pro and Elite; agency editions include unlimited accounts while individual and business editions include one account. A 14-day free trial is offered.
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