Versium REACH
Cloud-based Data-as-a-Service platform for cleansing, enriching, and scaling US-specific B
Versium REACH is a cloud-based Data-as-a-Service platform that cleanses, enriches, and scales US-specific marketing data. It matches first-party customer records against a proprietary B2B2C identity graph containing over 2 billion contact points, mapping professional identities to personal attributes for omnichannel targeting across email, telemarketing, digital, and programmatic channels.
Core capabilities include data enrichment with demographics, firmographics, and contact information, audience creation tools with 80+ demographic filters, and a data toolbox covering consumer and firmographic appends, account-based lists, and list insights. The platform connects through APIs, an MCP server for AI platforms, and integrations with HubSpot, Google Sheets, Zapier, Lytics, Treasure Data, AWS, and Marketing Star. It supports AI and machine learning workflows by preparing cleansed, enriched training data.
Versium REACH is offered in three packaging tiers: pay-as-you-go for low volume, credit packages for flexible volume, and annual subscriptions for high volume. Credit packages and subscriptions include API and MCP access along with all data tools, while subscriptions add phone and customer success support. A free trial is available across all tiers, with custom pricing proposals for specific volume needs.
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