Clay
Build systems to grow revenue
Clay is a go-to-market data platform that brings first- and third-party data together so teams can research accounts and people, run agentic workflows, and launch outbound and inbound plays. It addresses the problem of sourcing, enriching, and acting on prospect data across many separate tools and providers.
Core modules include Audiences for centralizing data sources, a Data marketplace with providers, Signals and Intent for job changes and promotions, and Waterfall for combining providers. Agents include Claygents and Account Agents for AI research, plus an Agent plugin with CLI and API access. Orchestration covers Workflows, Functions, and AI formatting, while Execution includes Ads for syncing audiences to LinkedIn, Meta, and Google, a native Sequencer, and Clay MCP for reps. Data foundations include CRM enrichment, TAM sourcing, Territory planning, and Reverse ETL.
Clay is aimed at GTM operations, marketing, and sales teams, with paths for both enterprise and startup organizations. Integrations include Salesforce, HubSpot, Salesloft, Outreach, and Snowflake, among others, with webhook, API key, and HTTP API connection options. The site offers a free trial and a demo, with a separate pricing page for plan details.
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