TrendWatching
Consumer trend intelligence platform with an innovations database, trend reports and AI x-
TrendWatching is a consumer trend intelligence platform that helps professionals identify, understand and act on emerging consumer trends and innovations. It combines human analysis, AI tools and a global network of 100+ spotters to scan worldwide signals and organise them into usable trend intelligence, reducing the time spent gathering and filtering information.
The platform includes a tagged Innovations Database spanning 15 B2C industries, with new innovations added regularly. It also provides monthly Consumer Trend Reports and Industry Innovations Reports, AI x Ideation Playbooks containing prompts and instructions for generating trend-driven product and brand ideas, and a members-only weekly newsletter. The Innovations Database can be connected to Claude or ChatGPT through an MCP integration. The platform is available on the web, with additional content distributed through social channels and messaging platforms.
TrendWatching is aimed at marketers, creatives, strategists, entrepreneurs and innovators, including teams at brands, agencies, government organisations, universities and independent professionals. It is packaged in three tiers: a free Seeker plan with daily mini-trends, one monthly trend report and the trend newsletter; a paid Pioneer plan adding full database access, MCP connection, topic and industry reports, annual trend reports, AI x Ideation Playbooks and quarterly webinars; and an Enterprise plan adding discounted multi-team pricing, analyst access, a dedicated account manager, optional single sign-on and bank transfer payment.
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