TheGenie Marketing Hub

TheGenie Marketing Hub is a real estate marketing platform organized around the listing lifecycle, covering six stages from farming an area through appointments, active listings, open houses, pending work and sold properties. It addresses the problem of building sustained homeowner awareness and generating listing opportunities through targeted, repeatable campaigns rather than broad-radius advertising.

Core components include Listing Command for automated circle prospecting around active, pending and sold listings; Neighborhood Command for scheduled farming across social, digital and print; Open House Command for weekend campaign deployment; and Competition Command, an exclusive per-ZIP-code product by property type. Underlying these are ListMiner, which builds GeoSocial audiences of homeowners from a drawn boundary and bridges them to Facebook and Instagram, and Paisley, an AI assistant that answers questions about local markets, listings and sellers. The platform integrates with MLS data and supports social and direct mail channels.

TheGenie serves mega teams, title representatives and industry partners through separate onboarding channels. A free account provides access to audience building and Paisley, while Competition Command is offered separately by qualification and approval rather than direct purchase.