TargetBay

All-in-one marketing suite for ecommerce combining email, SMS, reviews and loyalty

TargetBay is an ecommerce marketing platform founded in 2016 that brings email and SMS marketing, review management, and loyalty programs into one suite. It is built for online stores that need to coordinate customer engagement, collect and syndicate reviews, and reward repeat purchases across platforms such as Shopify, WooCommerce, BigCommerce, and Salesforce Commerce Cloud.

The suite comprises three products: BayEngage for email and SMS campaigns, marketing automation, segmentation, A/B testing, signup forms, reporting, and an AI Email Agent; BayReviews for picture and video review collection, Google indexing, and syndication to Walmart and TikTok Shop; and BayRewards for tier-based loyalty, VIP rewards, and referral programs, with integrations for Shopify POS, BayReviews, and BayEngage plus API access. BayRewards is packaged on a usage-based model with no platform fee, setup cost, or monthly minimum, charging per redemption and per successful referral, with rates that vary by monthly volume.

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