Recapture
Email and SMS marketing for abandoned cart recovery
Recapture is an email and SMS marketing platform for ecommerce stores, designed to help merchants recover abandoned carts and checkouts, follow up after purchases, win back previous customers, and send broadcast promotions. It supports Shopify, WooCommerce, Magento 2, BigCommerce, and Easy Digital Downloads, with integrations for MailChimp and Zapier. The platform includes pre-built campaign templates, a drag-and-drop email editor, and popups for collecting email addresses and phone numbers, including add-to-cart triggers, timed popups, scroll-based popups, and coupon reveal popups.
Core capabilities include abandoned cart email and SMS campaigns, post-purchase emails such as welcome messages, review reminders, upsell and cross-sell emails, winback campaigns, and segmented broadcast emails. SMS features cover abandoned cart texts, order notifications, winbacks, post-purchase follow-ups, and a conversation inbox, with TCPA compliance noted. Analytics include campaign performance metrics, deliverability reports, customer lifetime value tracking, and scheduled reports delivered by email. Additional tools include a live cart feed, custom HTML email support, global and unique coupon codes, and custom sender domains.
Recapture is aimed at ecommerce store owners and operators who want to manage email and SMS marketing without agency support or extensive technical setup. Pricing is organized into three plans: Cart Recovery, Cart Recovery + Email Broadcasts, and Cart Recovery + SMS Messaging. Cart recovery pricing is based on the revenue recovered through email and SMS over the previous 30 days, rather than total store sales. There are no contracts or setup fees, and a 15-day full-featured trial is available without a credit card.
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