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Routio

Lead distribution platform connecting lead sellers with buyers

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Routio is a lead distribution platform for buying, selling and routing leads in real time. It replaces spreadsheets and disconnected tools by managing buyers, suppliers, leads, payments and refunds in a single system, covering the full lead lifecycle from intake to payout.

Core capabilities include lead validation and deduplication, automated lead routing, automatic refund control, centralized payment tracking and automated supplier payouts. Routio offers a native HubSpot integration that syncs leads as contacts, creates deals and triggers workflows, with additional integrations listed for GoHighLevel, Pipedrive, Salesforce, Zapier, Make, Zoho and Close.

The platform is aimed at lead sellers across industries such as home services, insurance, solar and roofing, as well as the buyers and suppliers they work with. It is packaged as a free trial with three subscription editions — Starter, Growth and Pro — that differ by monthly lead volume, buyer limits, transaction fee rates, support level and access to a dedicated account manager.

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