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Routee

Omnichannel communication platform for marketing campaigns, messaging and authentication

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Routee is a cloud communication platform for sending marketing and transactional messages across SMS, voice, email, messaging apps such as WhatsApp, Viber and Facebook Messenger, and push notifications. It provides a web platform for building campaigns, uploading and segmenting customer data, personalizing communications, and automating marketing workflows, alongside an API for developers to integrate messaging, two-factor authentication, and other services into their own systems.

The platform includes marketing automation with customer journey mapping, audience segmentation, real-time analytics, and campaign tracking. It also offers phone number verification, virtual numbers for interactive workflows, and intelligent routing that selects the appropriate channel for each message. Integrations are available for CRMs, e-commerce platforms, CMS and website apps, customer support tools, marketing automation software, ads and analytics, developer tools, and team chat applications, with custom integration support for other systems. Routee is powered by AMD Telecom infrastructure.

Routee is designed for businesses that need to reach customers across multiple communication channels, from marketing teams running campaigns to developers embedding messaging and authentication into their products. The platform is available through a free trial, and pricing is usage-based, with customers paying according to what they use.

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