PiinPoint
Location intelligence platform for real estate and retail site selection decisions.
PiinPoint is a location intelligence platform that brings demographics, mobile location data, geosocial data, traffic patterns, and AI-driven analytics together to help retailers, brokers, and developers evaluate and select sites. It addresses the challenge of assessing trade areas, customer behavior, competition, and market fit when making real estate decisions.
The platform includes the Explore module for managing current locations and finding new sites, Site Reports for evaluating and comparing locations, Mobile Data for movement patterns from anonymized GPS data, Geosocial Data for community behavior analysis, and Sales & Transaction Management for monitoring store performance. It offers GIS tools, mapping layers for custom datasets, sales forecasting and cannibalization modeling, and PiinAI, an explainable AI assistant. Data sources include demographics, anchors and co-tenants, competition, traffic patterns, and zoning data, with an integration with Environics Analytics for Canadian datasets. Reports can be customized and exported to Excel or PDF.
PiinPoint is built for retail, real estate, and site development teams. Products are packaged as a Starter Plan, SMART Reports, Marketmatch, and Enterprise editions, with a free trial and a free Sitematch Submission Portal available.
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