Nesta
The AI marketing team for home-service operators
Nesta is a local visibility and marketing platform for home-service operators, covering plumbing, HVAC, roofing, electrical, and landscaping businesses. It brings together map rankings, keyword positions, AI assistant visibility, Google Business Profile signals, reviews, ads, and website performance in one view, identifying where a business appears or disappears across its service areas and drafting recommended fixes for approval each week.
Core modules include Map Scans with grid checkpoints per service area, Keyword Rankings, AI Visibility tracking across assistants such as ChatGPT, Perplexity, Claude, and Gemini, Google Business Profile and review workflows, and paid ads and LSA context when connected. The Nesta Agent analyzes scan data, ranks next actions, and drafts fixes such as location pages, review replies, schema markup, and keyword rewrites for user approval. An AI-assisted website builder produces service pages, landing pages, and full sites with forms and conversion tracking.
Nesta is packaged as a free Market Score entry point, a Pro plan for weekly tracking and drafted fixes, and a Max plan with higher scan and reporting limits, dedicated account support, and monthly strategy reviews. An agency and multi-location option is available for managing multiple brands, locations, or client accounts. Pro is month-to-month with no long-term contract.
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