Lumen by Talkwalker (formerly Talkwalker)
Monitor everything so your brand is prepared for anything.
Lumen by Talkwalker (formerly Talkwalker) is a social listening, media monitoring, and competitive intelligence platform. It helps marketing, PR, and insights teams track online conversations across social media, news, and other digital channels to understand brand perception, spot emerging trends, and manage reputation. The platform is now part of Hootsuite.
Key capabilities include monitoring 30 social networks and over 150 million websites across 196 countries, with support for 187 languages. Features include visual listening for brand mentions in images, video, and audio; an AI assistant called Wisdom for instant plain-language answers; AI summaries; virality maps; conversation clusters; sentiment analysis; and customizable dashboards. The platform integrates with a wide range of martech tools, including data aggregation, review monitoring, and media analysis services.
The platform is designed for PR and communications, social marketing, market research, customer experience, and agency teams. It is offered in three editions—Core, Analyze, and Business—each with increasing volumes of non-sampled data, topics, and advanced features. All plans include unlimited users, professional onboarding, and ongoing customer support. A free alerts tool is available, and a custom demo can be requested.
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