Indicative
Product Analytics for Data-Driven Teams
Indicative is a product analytics platform that connects directly to a company’s data warehouse, enabling teams to analyze the customer journey without writing SQL. It solves the problem of making data warehouse data accessible for product, marketing, and growth decisions, removing the need for data analysts to translate business questions into queries.
Its main capabilities include a multipath funnel for visualizing conversion and retention across different user paths, customer journey analysis to discover common sequences of actions, and segmentation to group users by behavior. Cohort analysis allows teams to track feature adoption and campaign performance over time, while people insights provide a view of individual user sessions. The platform integrates with data warehouses and lakes such as Snowflake, BigQuery, Redshift, and Amazon S3, as well as through partner integrations and its own SDKs and API for real-time event streaming from web and mobile apps.
Indicative is built for product managers, marketers, and data analysts who need self-service analytics. The website does not detail specific pricing plans, free trials, or editions, but directs visitors to contact sales for more information.
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