GroundTruth (formerly xAd)
Location platform for driving visits and measuring real-world business results.
GroundTruth (formerly xAd, founded 2009) provides location-based advertising technology. Its Blueprints technology maps real-world locations, builds audience segments based on visits, and measures whether campaigns drive physical visits or website visits. The platform offers self-serve campaign setup and flexible purchase models including Cost Per Visit, ROAS, and cost per additional product sale.
10 alternatives to GroundTruth (formerly xAd)
Ranked by how well each tool replaces GroundTruth (formerly xAd): shared features, audience, price and popularity.
- 57 out of 100 match$249/mo
- 57 out of 100 match—
- 57 out of 100 match$49/mo
- 56 out of 100 match—
- 53 out of 100 match—
Location intelligence and location data for real-world mobility insights
Covers 0 of 9 key features.
43 out of 100 matchContact salesGuided setup. Governed URLs. Clean channels.
Covers 0 of 9 key features and has a free plan.
Free plan43 out of 100 match$29/moGuide couriers to precise entrance coordinates and parking positions, mapped automatically
Covers 0 of 9 key features.
41 out of 100 match—- 39 out of 100 match$12/mo