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The Trade Desk

An objectively better way to advertise.

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The Trade Desk is an independent, omnichannel advertising platform for advertisers that supports both brand building and performance marketing. It brings media buying across audio, connected TV, digital out-of-home, mobile, display, native and video into one platform, while using a marketplace of measurement partners to assess results online and in store.

The platform provides access to data, inventory and industry partners, including more than 100,000 pre-vetted third-party data segments, and uses customer insights to identify potential new audiences. It also supports Unified ID 2.0 (UID2) for privacy-centric targeting and measurement, OpenPath for a more direct supply path, and fraud and safety products with access to a dedicated Marketplace-quality team. The Trust Center covers security, privacy and compliance, with independent third-party audits and access to reports through a Vendor Trust Portal.

The platform is aimed at advertisers and marketers working across digital channels and devices. The pages do not describe a free plan, trial, editions, seat-based or usage-based packaging.

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