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Equativ

The Global End-to-End Media Platform

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Equativ is an independent ad technology company that operates a global media platform for advertisers, publishers and retailers. It brings ad serving, curation, creative enhancement, retail media and AI-based campaign tooling into a single stack, addressing the need to plan, execute and optimize campaigns across channels while managing inventory value and user experience.

The platform includes an Advertiser Platform, Publisher Platform (monetization/SSP and CTV ad server) and Retailer Platform, along with a Curation Platform, addressability tools, media services and an Ad Gallery. Creative solutions enhance standard formats across CTV, video, display and native. AI capabilities are organized under an Agentic suite with an MCP server, and Maestro by Equativ provides AI-powered campaign planning, optimization, reporting and diagnostics. Retail media spans on-site and off-site channels, and sustainability tools include GreenPMPs.

Equativ serves advertisers, publishers, broadcasters, retailers and agencies. The pages do not specify pricing, plans, trials or packaging details.

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