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Quantcast

AI-powered demand-side platform (DSP) for programmatic advertising

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Quantcast is a self-serve programmatic advertising platform that helps advertisers plan, activate and measure campaigns across display, video, CTV, mobile and audio channels. It addresses the challenge of reaching and converting audiences in a landscape where third-party cookies are increasingly unavailable, using its proprietary Audience Graph and predictive modeling to identify likely converters and optimize campaigns in real time.

The platform includes AI tools such as Creative by Q for scoring ads before launch, Audience by Q for audience setup and targeting, and Analysis by Q for campaign performance insights. Capabilities include Affinity Audiences, prospecting and retargeting, contextual targeting, Live Tag for real-time site data, and cookieless targeting. Measurement features cover attribution, conversion and ROAS tracking, Report Builder, API integrations, and Brand Lift Live. The platform supports omnichannel campaigns and offers a 30-day free trial with no credit card required and no minimums.

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