eBrandValue

Brand intelligence platform that tracks brand value in real time using social data.

eBrandValue is a brand intelligence platform that analyzes social data to help marketers track brand value, predict sales, and measure market share. It addresses the need to monitor brand affinity and switching behavior relative to competitors, turning social signal data into business intelligence and actionable insights.

The platform includes sentiment analysis, influencer analysis, crisis (alarm) reporting, campaign analysis, and forecasting of NPS, sales, and KPIs. It offers brand affinity and switching profiling, CEO/big-screen dashboards, custom reporting, VOC and KPI reporting, lifestyle analysis, and brand equity definition tracking. Features such as event-specific analytics, historical data integration, and custom sentiment training are available across packages.

eBrandValue is aimed at enterprise marketing teams and proactive managers. It is packaged in three tiers: Basic, Advanced Enterprise, and Smart Enterprise, each with progressively broader capabilities. Pricing is custom and based on client needs, with quotes provided on request.

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