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CustomFit

Website personalization and experimentation platform for marketing and product teams.

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CustomFit is a website personalization and experimentation platform that helps teams create and manage experiences on their site, target visitors with rules and audience segments, and measure results. Setup involves adding a code snippet to the site and installing a browser extension.

Features include experience creation and versioning, rule-based targeting, and audience segments. The platform integrates with Google Analytics 4, allowing GA4 audiences to be imported for targeting and experience behaviors to be created as GA4 audiences from the CustomFit dashboard. GA4 can be installed directly or through Google Tag Manager.

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